Over the last 10 years, satellite dish TV subscribers have had a significant increase over cable subscribers.  According to J.D. Powers and Associates 2005, “Satellite TV Satisfaction Study”, satellite dish TV subscribers had a dramatic increase last year.  The study reports twenty-seven percent households are satellite dish TV subscribers which are up nineteen percent from last year.  Currently sixty percent of households are cable subscribers which are down two percent from last year and six percent from the year 2000.

 

Based on J.D. Power’s reviews of cable and satellite dish tv, the monthly average cost for satellite TV service continues to cost less than cable.  Both satellite TV and cable service providers promote digital video recorders (DVR).  The study currently reported only  twelve percent of customers own a DVR system, but forty-one percent say they are likely to in the future, and of the twenty-two percent of DVR owners use Tivo DVR systems.

 

Although satellite dish TV has continued to make gains in the competing market with cable, for the first time in four years a cable company has ranked number one in customer satisfaction.  For three consecutive years, Directv previously has won the J.D. Power’s Award for customer satisfaction.  This year, cable provider WOW (Wideopen West) ranks number one in customer satisfaction , while Directv and Dish Network follows close behind.  Although satellite dish TV providers have overall customer satisfaction, they need to keep improving their customer service to the highest level in order for them to continue to keep attracting customers.

 

The J.D. Powers reviews of cable and satellite dish tv study was based upon survey responses from 11,586 U.S. households who evaluated their satellite TV or cable TV providers.  For more information on J.D. Powers and ratings of satellite TV and cable TV providers check: 

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